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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

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Warsaw

Tears for Tees (and Tide)

Leo Burnett Warsaw's new campaign for Tide has Polish mothers in shambles.

Knowing that university students far and wide (and most certainly not just in Poland) drag their dirty laundry back home while on holiday, our European cohorts decided to take those tears - inevitable when any mother sees the load of whites and colors she has to separate - and magically erase them. Take a look at the Tide magic, above.