Nearest office

Chicago

All offices

Offices

Selected office



,


Your nearest office

Chicago

United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto

    Canada

  • Montreal

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Guatemala City

    Guatemala

  • Tegucigalpa

    Honduras

  • Santo Domingo

    Dominican Republic

  • San Salvador

    El Salvador

  • Guaynabo

    Puerto Rico

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Mumbai

Leo Burnett India and HDFC Life Look Towards a Brighter Future

Setbacks can happen at any moment, but HDFC Life can protect a family’s future.

Every decision is important when it comes to your family—and having a safeguard financial plan not only secures their future but can act as the ultimate confidence boost during uncertain times. Leo Burnett India and HDFC Life’s newest campaign shows the importance of insuring families to bounce back seamlessly in spite of the unexpected.

The new film follows a family of three on their journey to establish their own business. It opens to a couple at an event, as the wife proudly fixes her husband’s tie, cueing a flashback of their adventure. In recent years, everything seems smooth—business is booming and merchandise is selling.

However, it wasn’t always this easy. The family struggles like many small business owners – from surprise setbacks like a leaky roof – while balancing family and work and even job loss.

This is why they took a leap of faith and used their HDFC Life policy to chart a new path to success. The wife’s gesture signifies a newfound sense of security and the confidence she has in their reliable financial plan.

The campaign then resumes at its opening scene and reveals that the event is the grand opening of an even more extravagant, luxurious and well-known clothing store.

By taking the audience through the ups and downs of their journey, viewers can resonate with the ‘dust yourself off’ mindset, assured of the financial security that families enjoy with HDFC Life.

Credits

CEO & CCO: South Asia, Leo Burnett: Rajdeepak Das

CEO & CSO: South Asia, Leo Burnett: Dheeraj Sinha

Executive Creative Director: Mayuresh Dubhashi

Creative Team: Savya Sarang, Rucha Rao

Senior Vice President: Ashima Mehra

Account Management: Aditya Atre, Divya Ganeriwala, Dilip Varu

Planning: Noor Samra, Anjali Kamath, Shashank Bhagchandani

Production House: Equinox Films

Director: Sandeep Modi

Executive Producer: Manoj Shroff

Producer: Annum Waris

Music: Vishal Khurana