‘Van Gogh BnB’ Continues Winning Streak at Cannes Lions
Network has strong showing in Outdoor, Creative Effectiveness, Design, Digital Craft and Public Relations
“Van Gogh BnB” by Leo Burnett Chicago continues to be the talk of the 63rd Cannes Lions International Festival of Creativity with a winning streak across multiple categories, demonstrating its success as a truly integrated campaign.
Following yesterday’s six Cannes Lions in Direct, Promo & Activation, “Van Gogh BnB” earned a Gold Lion in Outdoor, a Gold Lion in Design and a Gold Lion and two Silver Lions in PR, bringing the tally up to 11 Lions to date. The campaign was an innovative activation to support the Art Institute of Chicago’s “The Bedroom,” an exhibit of three Vincent Van Gogh paintings, resulting in the museum’s highest attendance in 15 years, 250% online ticket sales increase, and $6 million in earned media impressions.
Samsung, the Cannes Marketer of the Year, continues to earn Lions after its wins on Saturday and Monday. The latest awards, in the Digital Craft category, include two Bronze Lions for Leo Burnett Sydney’s “brainBAND” and a Bronze Lion for Leo Burnett Budapest’s “#SeeColors.” Samsung and Leo Burnett have won seven Lions to date.
Leo Burnett Melbourne’s “Reword” campaign for Headspace, Australia’s largest mental health youth organization, took home another Bronze Lion in PR after winning two Bronze Lions in Health & Pharma, one Bronze Lion in Direct, and one Bronze Lion in Promo & Activation. “Reword” is an online tool that aims to prevent abusive behavior by identifying cyber-bullying in real time.
Other offices winning Lions through today include Lisbon, Riyadh and Toronto.
To see a full list of wins, follow our daily Lions count and follow #leocannes on our social channels on latest updates.