Leo Burnett Wins Two Grand Prix at El Ojo de Iberoamerica Awards 2015
Leo Burnett won 44 awards at the El Ojo de Iberoamerica Awards Festival, including two Grand Prix.
One of the Grand Prix-winning campaigns is Samsung’s “Safety Truck,” by Leo Burnett Argentina, which combines technology and creativity to create safer roads in Argentina. The campaign also won Best Local Idea for Argentina. The other Grand Prix went to Leo Burnett Mexico for P&G Always’ “Intimate Words,” which seeks to empower indigenous women by educating them on cervical cancer. Both campaigns also won Best Local Ideas in their markets.
The network also won 12 Gold, 10 Silver and 20 Bronze for clients such as Car One, Fiat, P&G, Samsung, Spanish Lottery and others. Seven Leo Burnett offices contributed to the wins — Bogota, Buenos Aires, Lapiz Chicago, Lisbon, Madrid, Mexico City and São Paulo.
Lapiz Chicago was honored as the Best U.S. Agency and Leo Burnett Mexico was recognized as Best Local Agency.
The El Ojo Awards is the most important creative awards show in Latin America. Held each year in Buenos Aires, it’s a benchmark for creative excellence in the region, celebrating the best in advertising, communication and entertainment for the Spanish- and Portuguese-speaking markets. This year the festival took place November 4-6.
The winners can be found on the El Ojo website.