Leo Burnett Wins Two Grand LIAs at London International Awards

After an intense week of judging in Las Vegas, the London International Awards (LIA) announced its 2015 winners on Nov. 10. Leo Burnett Worldwide was honored with a total of 78 statues, including two Grand LIAs and was the second most awarded creative network at the show.

The first Grand LIA, for Billboard: Innovative Use of Billboard, went to Leo Burnett Argentina for Samsung’s “Safety Truck,” a brand-building campaign that fused the power of innovation with potential life-saving technology.

Leo Burnett Chicago took home the other Grand LIA, in Integration: Multimedia Campaign, for Allstate’s “Social Savvy Burglar,” in which Mayhem (the character) stole the show during the Sugar Bowl.

The other awards include 16 Gold, 25 Silver and 35 Bronze across 19 offices from Leo Burnett’s worldwide network: Bangkok, Berlin, Beirut, Bogota, Buenos Aires, Chicago, Frankfurt, Istanbul, Lapiz Chicago, London, Madrid, Melbourne, Mexico City, Milan, Paris, San Jose, Sao Paulo, Sydney, and Toronto. The award-winning work represented top brands including Canon, Diageo, Dunlop, Fiat, McDonald’s, P&G and Tesco.

Mark Tutssel, Leo Burnett Worldwide’s global chief creative officer, served as jury president for the Non-Traditional category. Read his thoughts on discovering and awarding the most revolutionary and unconventional ideas on the LIA website.

Additionally, watch video interviews of all the jury presidents, including Tutssel.

Each year, the LIA awards creativity and the power of ideas in all forms of advertising, digital, branded content, branded entertainment, design, production, and music and sound. Click here for the full list of winners.