Cyber, Design, Press and Radio Winners Announced
Leo Burnett added 16 Lions to our network tally this evening with five offices contributing to our wins - London, Sao Paulo (Tailor Made), Paris, Sydney and Chicago, earning accolades for clients such as Samsung, Procter & Gamble and Jeep.
Leo Burnett Tailor Made out of Sao Paulo continues to be our most awarded office with a total of 21 Lions. "Burial Bentley," the campaign that encouraged organ donation via a live stunt featuring an eccentric Brazilian dignitary seemingly attempting to bury his Bentley, is leading the Lion count for the network with 1 Gold, 5 Silvers and 4 Bronzes. Excluding our wins at Lions Health (at which we brought home a Grand Prix and earned a Network of the Year award), we've brought home 42 Lions for the week.
Stay tuned this week with #leoincannes.
Cyber
Silver
Leo Burnett Paris, "If Only For a Second" Mimi Foundation – Social Video
Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation – Influencer/Celebrity/Blogger Outreach Program
Leo Burnett Chicago, “Biggest Assembly Ever” Procter & Gamble, Secret Deodorant – Innovative Use of Social or Community
Press
Gold
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Cars
Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting
Silver
Leo Burnett Tailor Made, “Deserts” / "Forests" / "Mountains" Jeep – Cars
Leo Burnett Sydney, “Rhino” / "Shark" / "Tiger" WWF – Fundraising, Donations & Appeals, Art Direction
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Illustration
Bronze
Leo Burnett Tailor Made, “War” / "Erotica" / "Drama" Lemonade Films – Advertising & Media
Leo Burnett London, “Gary” / "Kelly" / "Mark" Business in the Community – Public Health & Safety & Public Awareness Messages, Copywriting
Leo Burnett Tailor Made, “Firefighter” / "Lifeguard" ABTO, Brazilian Organization of Organ Transplantation – Fundraising, Donations & Appeals
Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Art Direction
Leo Burnett Tailor Made, “Tunnel” / "Curve" / "Tree" Fiat – Photography
Radio
Silver
Leo Burnett Tailor Made, “Come to the Streets” Fiat – Cars and Automotive Services
Leo Burnett Sydney, “Meeting – Safe Driving Program” Samsung, S-Drive – Public Health and Safety