Rich StoddartPresident, Worldwide
Tom BernardinChairman, Worldwide
Mark TutsselChief Creative Officer, Worldwide
Rich is a proven industry leader who believes in the power of creativity to drive business results for clients. Before taking the reins of the global network in February 2016, Rich spent 11 years leading Leo Burnett North America to new heights. Under his watch, the agency experienced significant growth and delivered some of the most effective, integrated and talked-about campaigns for blue-chip clients including Allstate, General Motors, McDonald’s, Samsung and P&G, among others.Read the full story
Now Chairman, Tom served as CEO from 2005-2016. His vision for Leo Burnett paired a strong creative focus with a results-driven approach to bring consistent growth to the network. He led the most significant restructuring in the agency's history and played a key role in bringing HumanKind, our creative and strategic philosophy, to life.Read the full story
Mark is one of the most awarded creative directors in the industry. Most of his time is spent crisscrossing the globe, finding and cultivating the best creative talent and spreading the word about our commitment to HumanKind communications. When Mark's not working, which is rare, you'll most likely find him at home watching football - the kind you play with your feet.Read the full story
Andrew SwinandNorth America
As CEO of Leo Burnett North America, Andrew brings a wealth of industry experience and an entrepreneurial vision to lead an agency that uses the power of data and creativity to drive business for clients. He was previously the founder and CEO of marketing startup The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies. Prior to that, Andrew was president of Starcom MediaVest Group, the world’s largest media agency. Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army. Andrew has been recognized by Advertising Age as a “Media Maven," and was inducted into the American Advertising Federation Hall of Achievement in 2008.
Andrea has 20 years of experience in building and leading top-tier global brands across a wide range of categories. She is a firm believer that a strong team can move anything and has put tremendous effort into locating, attracting and developing the right talent for the future. Under her leadership, the German Leo Burnett operation has undergone a holistic transformation, resulting in a renewed agency spirit and fresh creative reputation — with positive business results for clients and significant new business wins for the agency.
Pete joined Leo Burnett Sydney’s executive management team as head of account management in 2009. He possesses a relentless drive and unrivalled passion for Leo Burnett along with a tireless commitment to future-proofing the business. Pete has introduced a number of new game-changing structural changes that have redefined Leo Burnett Sydney’s DNA, including the introduction of Leo Burnett Connect, a specialist communications planning and content division that offers full-service media (buying and planning), strategy, social, PR, digital, shopper, innovation, business consultancy and data.
Giorgio BrennaWestern Europe
Giorgio is taking Leo Burnett Italy to new heights. Under his leadership they've established a new long-term relationship with Fiat, implemented new strategic objectives and won grand prix awards across all major advertising festivals. But collecting clients and industry honors is only one of Giorgio's hobbies - he also has a garage full of sweet rides
Jean-Paul joined Leo Burnett France as chairman and CEO in 2008. Under his leadership the agency was named the 12th most awarded agency in the world and the No. 1 agency in France in the 2015 Gunn Report. Leo Burnett France is now merging with Publicis Dialog under the Leo Burnett banner to form a top-tier creative agency in France. Over the past three years the agency has garnered every major creative accolade, including 18 Cannes Lions, from festivals including the Effie, D&AD, Clio, One Show, Andy, LIA and ADC.
Carol LamPresident & CCO, Greater China
Margaret has been working in the marketing industry in Taiwan and Greater China for more than 35 years. She joined Leo Burnett Taiwan in 2001 as vice president and was eventually named managing director in 2004. Under her well-known leadership style and business vision, Leo Burnett Taiwan has seen significant growth, and the company has won “Agency of the year” and “The Best Agency of the Year” in 2006 and 2007. Leo Burnett Taiwan has been the No. 1 agency in the country for 10 consecutive years.
Judy joined Leo Burnett Toronto in 1999 as chief creative officer and in 2011 added the CEO title. Under her direction, Leo Burnett Toronto has been recognized nationally and globally, winning at virtually every show. Highlights include: the first Digital Black Pencil at D&AD in 2006 and the most awarded billboard campaign in the world in 2009. In 2015, she won a second Black Pencil at D&AD; Titanium, Grand Prix and Glass Lion at Cannes; and the Emmy for Outstanding Commercial for the groundbreaking P&G Always “#LikeAGirl,” which was also named by CBS as one of the top three Super Bowl commercials of all time. The Gunn Report ranked Leo Burnett Toronto the No. 1 Agency in Canada and No. 5 in the world in 2015.
Carol leads Leo Burnett as president and chief creative officer of Greater China. She has been instrumental in driving multinational brands such as P&G, Adidas, McDonald’s and L’Oréal to new heights across the Greater China region. In 1997, Carol worked on Leo Burnett Hong Kong’s first Cannes-winning campaign for McDonald’s. She returned to Leo Burnett in 2017 from DDB Hong Kong where she was chief creative officer and managing director. Carol also has extensive experience judging at prestigious award shows globally and locally, including the One Show, D&AD, Clio, ANDY, New York Festivals, Spikes Asia, AdFest Lotus, and others.
Paul LawsonUnited Kingdom
Tomasz PawlikowskiCentral Europe
Paul is CEO of Leo Burnett London. He joined Leo Burnett in 2004 to lead the McDonald’s business. He has a wealth of retail experience and was instrumental in winning the Littlewoods, Co-op and Homebase accounts. Paul is a Fellow of the IPA and holds an MBA from London Business School.
Tomasz is one of the key creators of the modern communications industry in Central & Eastern Europe. He has spent 26 years in Publicis Groupe, and has worked with almost all top clients, concentrating on business advisory and transforming agencies into modern, multidiscipline powerhouses. While managing multiple specialized units, he has coached numerous talent who have helped put Groupe agencies at the top of every market.
One of the Brazil’s most recognized creative professionals, Marcelo was recently named "Adman of the Year" by Columnists Awards. He was acknowledged by Advertising Age as one of the six most awarded creative directors in the world and was named by AgencyScope’s latest survey as being among the top 10 most outstanding professionals in their field. In 2014, under his leadership, Leo Burnett was Brazil’s most awarded agency at Cannes, winning 22 Lions. Marcelo moved to São Paulo from Belo Horizonte in 1999 and has since worked at agencies as W/Brasil, DM9DDB, Loducca, Y&R and Lew'Lara\TBWA, and DM9DDB, helping the latter to become "Agency of the Year" at the 2009 Cannes Lions Festival.
Vladimir TkachevRussia & Eastern Europe
Raja TradMiddle East & North Africa
For 10 years Vladimir has been leading Leo Burnett Eastern Europe & Russia. At the moment it’s the fastest growing part of Publicis Communications in Russia. Leo Burnett has won five Cannes Lions in the past five years and was named “The best Creative Agency of Russia” for the last five years. Publicis Communications in Russia creates world-class campaigns for PMI, P&G, Nestle, McDonald’s, Samsung, GSK, L'Oreal, Mondelez, Carlsberg/Baltika Brewery, Skoda/Volkswagen Group, OBI, PIK group, Wimm-Bill-Dann and Leroy Merlin, among others. The business continues to move forward and expand into new verticals including mobile content and retail marketing.
Marcio began his career at major national and international banks, such as Itaú BBA and Sudameris. He also worked for DuPont Chemical (as Treasury Specialist for South America), Viacom and Publicis Groupe, where he was the Regional Comptroller for LATAM. He joined Leo Burnett Tailor Made in January 2011 as CFO. In 2014, he was appointed co-president and chief operating officer. Marcio graduated with a business administration degree from Universidade Presbiteriana Mackenzie in 1996, and in 1999, earned his MBA in Finance from IBMEC. He also did a specialization course in Strategic Innovation at Stanford University, and in International Comptrollership at FGV.
Raja Trad heads Publicis Communications MEA, which includes Leo Burnett; Arc; luxury agency Atelier; PR consultancy MSLGroup; Publicis ME (Publicis ME, Optimedia, eWorks and Publicis Dialogue); and Saatchi & Saatchi ME. As CEO of Publicis Communications MEA, he has witnessed advertising in the region undergo its very own Arab Spring. The power of social media reinforces his faith in a culture of collaboration, and he recognizes that the need for common ground, integrity and a commitment to creative excellence has never been so urgent.
Saurabh heads the Leo Burnett Group across South Asia, overseeing seven offices in four countries. The group comprises Leo Burnett, Orchard Advertising, Leo Experience, Arc Worldwide and Indigo Consulting and is home to clients such as Amazon, Bajaj, Thums-Up, Limca, Maaza, HDFC Bank, HDFC Life, Tata Capital, General Mills, OLX, P&G, McDonald's, Wipro, Jeep, HPCL, GSK, amongst others. As the former chief strategy officer for Leo Burnett APAC, he worked on brands across 16 countries, winning more than 60 awards including the Effie Gold, Appies Gold, DMA Award’s Grand Prix, two Gold Cannes Lions, Grand Prix at ADFEST, and Mediacorp’s Viewer’s Choice Award in 2009 and 2010.