Johnnie Walker Takes 'The Next Step'
Leo Burnett Sydney's latest Johnnie Walker campaign for Diageo Australia is the brand's largest in 10 years.
"Wherever you are on your journey, always remember the most important step you'll take isn't your last. It's your next."
Leo Burnett Sydney's newest work for Johnnie Walker sets out to do just that. "The Next Step" builds on the brand's iconic "Keep Walking" platform and its spirit of personal progress, which has been the defining ethos of the Johnnie Walker brand for nearly 20 years.
"The Next Step" follows a college student who takes the small but essential step to pursue his passion for art. The spot chronicles his journey through the small actions and choices that create his eventual success and encourages other to confidently walk their own personal path in life.
The campaign is the largest from the Australian brand in 10 years. With a spend of nearly $15 million AUD, the campaign spans television, out-of-home and digital media over the next 18 months.
The new initiative launches as Scotch reigns as the biggest category in glass spirits in Australia.