Leo's Cannes Contenders: Johnnie Walker "Keep Walking Lebanon"
Leo Burnett Beirut’s “Keep The Flame Alive” campaign for Johnnie Walker combines compelling storytelling with visual prowess, successfully drawing a parallel between the cultural climate of Lebanon and the iconic mantra of Johnnie Walker: “Keep Walking.”
When the agency released the campaign, the Lebanese were largely struggling to keep their characteristic and unwavering spirit of resilience alive in the face of relentless adversity.
Hope was on the line, and Leo Burnett for Johnnie Walker seized an opportunity to remind the Lebanese what they were capable of.
The spot is a fable about a flame that defies a menacing storm. The powerful personification breaths life into a heinous storm of rain, wind and lightening — all of which threaten to snuff the fire.
The film ends with the triumphant declaration, “Storms shall always pass but the fire inside burns on.”