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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Chicago

Programmatic: The ‘Magic Robot’ in the Room

Leo Burnett EVP, Director of Content Michael Siegenthaler discusses his role at the agency and how data-driven advertising is transforming the industry.

Of all the buzzwords that fly around the advertising industry, there’s one that’s been increasingly rising to the top of conversations: programmatic.

Hate it or love it (or don’t understand it at all), it has an undeniable impact on shaping our industry today, and directing where it’s going tomorrow.

We spoke with Michael Siegenthaler, Leo Burnett Chicago’s EVP, director of content, to get to the bottom of what, exactly, programmatic is, and how it can impact an advertiser’s reach.