Leo Burnett Names Suzanne Michaels EVP, Creative Innovation
Will work alongside Chief Creative Officer Britt Nolan to oversee creative innovation
Suzanne Michaels is joining Leo Burnett as EVP, creative innovation.
Michaels, formerly the executive creative director at The Abundancy, will work alongside Chief Creative Officer Britt Nolan to oversee creative innovation across Leo Burnett’s and Arc’s portfolio of brands, helping to further develop department-wide expertise in data-driven creativity and experience design.
“Suzanne is an amazing creative talent and collaborator who has been working on the digital side of integrated brand programs since the brave ones first began experimenting on that ‘internet’ in late ’90s,” said Nolan. “She’s passionate about the best work being the result of collaboration between creative, strategy and media — when we serve people rather than target them.”
Michaels will report to Nolan and join the agency’s leadership team to help operationalize Leo Burnett’s HumanKind approach throughout the creative process, as well as help drive overall organic growth and new business.
“Leo Burnett is a stellar creative agency, and I want to be its benevolent provocateur—to cultivate a spirit of experimentation and the permission to simply try,” said Michaels. “In a world of continuous change, we can’t know what’s beyond the horizon. But there’s tremendous freedom in being brave enough to stand at the precipice and jump."
Michaels was executive creative director at The Abundancy, which was recently acquired by Leo Burnett. While there, she oversaw U.S. Cellular’s acquisition efforts, which covered everything from advertising to customer experience design. She also continues to lead the creative partnership with Lincoln Park Zoo. Previously, she worked at BBDO, Critical Mass, Digitas, JWT and DDB.