Leo Burnett Hong Kong Appoints Alex Lee as CEO
Alex Lee has been appointed as chief executive officer of Leo Burnett Hong Kong. Lee joins from Ogilvy & Mather, where he was regional digital director, Asia Pacific.
Lee has extensive global leadership experience, working in Malaysia, China and Hong Kong with clients including Diageo, Nestle, IHG, Dupont and many more over the course of his nearly two decades in the industry.
He joined OgilvyOne Malaysia in 2001 to run marketing and CRM programs for blue-chip brands in the APAC region. In 2009, Lee relocated to Shanghai with Ogilvy & Mather, where he was charged with regional responsibilities for clients as well as for IBM Growth Markets as regional director. Five years later, Lee moved to Hong Kong in a new role with the agency as regional digital director.
As the chair of Ogilvy’s APAC digital leadership team, Lee lead the agency to be the number one digital agency network across Asia Pacific in 2013 and 2014.
Said Leo Burnett Asia Pacific CEO & Chairman, Jarek Ziebinski of the news: “For years, Leo Burnett Hong Kong has been playing an instrumental role behind the marketing success of some of the biggest local and global brands. It is also one of the few agencies that have consistently been recognized locally, regionally and globally for its creativity. These present a strong base for us to drive the evolvement of the agency into a future-facing integrated communications company. Alex’s experience and not to mention robust track record in operational, integrated and digital; as well as regional and global client management, represents the kind of leadership we need to steer the agency to the next level.”