Film, Film Craft, Branded Content and Entertainment, Innovation, Titanium & Integrated Awards Announced
This evening, the Leo Burnett network earned 10 Lions across the Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated categories. Four offices contributed to the wins (Sydney, Paris, New York and Tailor Made (Sao Paulo)). Tonight's show marked the first-ever Cannes Gold Lion in Film for MENA, as Leo Burnett Dubai took home the prize for Du (see below).
At this year's Cannes Festival, Leo Burnett Tailor Made was the most awarded agency in the network, racking in 22 Lions (including 5 Health Lions) for their outstanding work on "Bentley Burial", "My Blood Is Red and Black" and more. Leo Burnett Paris was also heavily awarded, with 12 Lions now under their belt for their work for the Mimi Foundation.
Leo Burnett also earned its first "Network of the Year" from Cannes in the Health Lions show.
Leo Burnett Dubai, “Too Complicated” / "Too Depressing" Du – Commercial Public Services
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Branded Entertainment Internet Film
Leo Burnett Milan, “Fiat 500 Cult” Fiat Group – Cars
Leo Burnett Buenos Aires, “Plastic Container” Car One – Other Vehicles, Auto Products & Services
Leo Burnett Buenos Aires, “Fan” Car One – Other Vehicles, Auto Products & Services
Film - Young Lions Bronze - Leo Burnett Oslo (Kitchen)
Leo Burnett Sydney, “Comets” Diageo Australia – Cinematography
Branded Content & Entertainment
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Use or Integration of Printed Content
Leo Burnett New York, “#theworldneedsmore” United Nations, Office for the Coordination of Humanitarian Affairs – Use or Integration of Digital or Social Media
Leo Burnett Tailor Made, “Street Tales” Fiat – Online
Titanium & Integrated
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Integrated