Here’s a great example of a brand act that’s about as charming to watch as it must’ve been to experience. A one-of-a-kind Coca-Cola vending Happiness machine was placed in the middle of a busy college campus. When a student casually tried to purchase a Coke, the device responded a little more generously than expected, doling out an entire armful of bottles. And before long the machine was delighting the crowd with even more unusual – but welcome – offerings including balloon sculptures, a pizza and a giant sub sandwich.
The clip ends with the line “Where will happiness strike next?” suggesting this is likely the first of several executions based around this fun gesture.
Spotted over at Cultural Fuel.
Tags: coca-cola
