Leo Burnett

Here’s a great effort from Leo Burnett Brazil to promote the vast range of entertainment options on Emirates Airline (1,200 different channels!).  Since Emirates turns its planes into virtual cinemas, why not turn cinemas into simulated airliners?  For the next month, two São Paulo movie theaters have been converted to look and sound just like planes.  The rooms are flanked by rows of lit windows, and when the lights go down before the opening trailers, the screen brightens with an image of clouds while the hum of jet engines plays in the background.  Check out the demo here: