Leo Burnett

Leo Burnett Hong Kong won the Grand Prix at the 25^th Hong Kong Kam Fan Awards last week for its Life Yoga “Sweat” print campaign.  The effort touts the fat-burning benefits of hot yoga and also took the top prize in the print category.  Additionally, the agency bagged a Gold in Broadcast for its “Airbag” film for Harmony House, and two Silver honors for the Siemens “Keyboard” work in the Print and Print Campaign categories.

Kam Fan, which translates as “golden sail,” is organized by the HK4As.

From Connie Lo, Executive Creative Director for LB/Hong Kong:

“We are grateful to the HK4As for granting us the honor, which is the best testimony of our creativity and efforts. Our idea and the line ‘Sweat off your flab’ was born from the inspiration of ’sweat’ and ‘beautiful body’. Sprung from the idea that yoga is indeed a very artistic and aesthetic exercise, the ads were developed with a unique artistic photography execution, which has proven effective in capturing the consumers’ mind.”