Lovely and poetic film from Leo Burnett London for McDonald’s. Some tremendous copywriting here. But don’t take my word for it… here’s what Claire Beale had to say in yesterday’s “Best in Show” column from the Independent:
“McDonald’s churns out TV ads as though they were just another ingredient on the fast food menu: dozens of commercials every year, of uniform high quality and reliability. It’s a fantastic achievement by the company’s ad agency, Leo Burnett. But the latest campaign, called ‘favourites’, is even better than usual, and takes the form of a poem, an ode to the different types of McDonald’s customers. The writing’s lovely and the direction is crisp but with a real warmth for the subject matter. And in a world of price promotions, it’s great to see a strong branding campaign that just sets out to celebrate the product.”
Tags: leo burnett london, mcdonald's
October 21, 2009 at 12:24 pm |
Once a never-go-by-er
Now a give-it-a-try-er
I think I shall go there for lunch.
October 23, 2009 at 2:47 pm |
I took a class on this ad today and came up with 21 reasons why it is fantastic. Won’t list them all now
save to mention that I love it’s honesty (throw away your gherkin? that’s cool) and the fact that it encapsulates 21st century McDonalds in just 60secs (frothy coffee? families? women, older men on their own). Beautifully directed, shot and written (spoken too), I am getting carried away here with just how much this ‘works’. 11 out of 10.
November 5, 2009 at 5:00 am |
[...] should be taken. It still matters. You can still sell out. And, yes, despite everyone – its makers; the public; the industry – lovin’ this advert, we should still resist Maccy D’s [...]
November 5, 2009 at 12:24 pm |
[...] should be taken. It still matters. You can still sell out. And, yes, despite everyone – its makers; the public; the industry – lovin’ this advert, we should still resist Maccy D’s [...]