The Facebook Studio Awards have closed for submission, and Leo Burnett has entered multiple world-class social campaigns into the competition. Revisit our work and “Like” your favorites from our offices around the globe before our very own Susan Credle selects the best of the bunch with other industry leaders on February 14.
Spillman/Felser/Leo Burnett AG
Leo Burnett Toronto is officially the #1 agency in Canada.
Strategy Magazine’s Creative Report Card has announced its winners and Leo Burnett swept all five major categories for first place: Top Agency, Top Client, Top Creative Directors, Top Art Director and Top Copywriter.
The Strategy Magazine Report Card is an objective ranking based on a point system tallied from awards won globally and nationally throughout the year. Not only did Toronto place first in all categories, but, in many cases, lead by nearly double that of the number two spot.
Check out the rankings in the full report. Congratulations to our colleagues up North!
Pinterest is one of the most buzzed about social networks right now for its rapid growth and addictive nature. It’s estimated that the site has 3 million+ users, a majority being female.
If you are not familiar with Pinterest it essentially combines scrapbooking and visual bookmarking. Users create and organize theme-based visual collections of images that they found across the web or uploaded themselves. Pinterest does not cater content to one specific category. However, some of the most popular content is about weddings, décor, and food.
Pinterest is not without competitors. Other platforms in this space include Pinspire (a direct copycat), Gentlemint (targeting men), Houzz (high-end interior and home design) and DecorPad (interior decorating).
To learn more about what Pinterest means for brands, read our latest white paper “Pinterest: A Quickstart Guide for Brands.”
#askdavid has arrived in his very first episode, answering a couple of your burning questions on how to land a dream job in advertising. This week’s lessons: you’d better be cool, you’d better be passionate and if you have visible tattoos…well…
Thanks to @brandonosmond and @punkrocktuba for kicking things off right.
Today, Ad Age published its coveted “A-List,” report that names the top 31 agencies in the world. It’s a fierce competition and we’re quite proud to report that Leo Burnett has been named an “Agency to Watch” in 2012.
2011 was a great year for our agency. We were handpicked by Facebook to develop its 8th ad unit. We helped Coke launch one of its largest integrated campaigns in its 125-year history. We were masters of “Mayhem.” We proved that being mean, stinks. We brought Leo Burnett to “Madison Avenue.” We let “New York Write Itself.” We grew. We won nine pieces of new business and grew eight existing accounts. We hired 300 talented Burnetters. We released three critical pieces of research that are shaping campaigns across the nation.
Most importantly, we continued to live and breathe the vision that Leo Burnett – the man himself – set in stone 76 years ago. This year, and every year, we strive to be the “world’s best creator of ideas that truly move people – bar none.”
We think Leo Burnett would be proud. I know we all are.
Leo Burnett
Publicis Groupe’s Leo Burnett may have had a slow start to 2011 on the new-business front, but it picked up steam eventually, nabbing accounts such as top yogurt brand Chobani, Fifth Third Bancorp, Esurance, Dewar’s scotch and work for MillerCoors‘ Fosters, Molson and Sparks brands. The agency ended the year with a huge win: Along with sibling Digitas , it picked up the Sprint account and will succeed Goodby Silverstein & Partners in handling creative duties. In total, it tallied up nine new-business wins and eight clients with organic growth and hired a total of 300 new employees. On the digital side, it built Facebook’s first-ever agency-designed ad unit. The agency has also been working on beefing up its original research, bringing on strategist Stephen Hahn-Griffiths in February. Despite being a staple in the Chicago market, Leo Burnett didn’t have a presence on Madison Avenue until May, when it opened up a New York outpost. Our prediction is that the Big Apple outpost will help the Windy City giant attract fresh talent in 2012.-Ad Age
The David you grew to know and love at Cannes 2010 as “David on Demand” is back in a new, creative recruiting web series called “#askdavid” to launch Monday, January 23. Stayed tuned for his always informative, yet sometimes inappropriate answers to twitter-sourced questions from soon-to-be grads and curious creatives alike. In the meantime, here’s a taste of what’s to come…
There’s nothing like a flip to the year to feel the need to kick up your creativity. So with that, I’m rounding up some favorites with the hope that something here awakens your inner designer and gets those creaky wheels turning.
Luke Wroblewski (just call him “Luke W”) has written a couple of stellar books on form design and mobile design, and he is a super-active blogger. He is often part of the “An Event Apart” road show (catch it if you can), as well as lots of other conferences. I highly recommend his post “Future Friendly” about designing for mobile first. He continues the proselytizing at FutureFriend.ly, so if you care about beautiful, engaging design for multiple devices–and who doesn’t–check them out.
The venerable interaction design blog Johnny “It’s All About Interaction” Holland has posted their most popular articles from 2011. My personal favorite is an egg-headed walk through experience models. I and many folks on my team have been creating experience models (we sometimes call them “ecosystems” or “user journeys”) for years, and this is the first article I’ve seen to lay out concrete guidelines. I’m jealous I didn’t do this myself! So thanks to author Marc Sasinski and check it out: Experience Design Models: Minding the Gap Between Ideas and Interfaces.
Fast Company Design covers a wide swath of design with robust articles and commentary, and a focus on design for business. You can short-cut the blog (I find it a bit unwieldy to navigate, although nice to look out) by following their feed @FastCoDesign, which pushes a link to every article but not much more.
For the best advertising blog, skip Agency Spy and swing by AdScam, the home of deliciously malicious ad old-timer George Parker. Parker skewers advertising agencies, CEOs, social media, and the entire business world, but every now and then he pulls out a sincere tribute. This farewell to Steve Jobs, written when Jobs stepped down as CEO of Apple in August 2011, captures Jobs’ prickly genius. Behind the profanity, Parker brings wisdom and perspective and most of all humanity in all its cranky glory. (Warning: NSFW unless you work in advertising. Profanity, Hitler, and nudity are frequently seen on AdScam. Not kidding.)
Moving on to a podcast I adore, check out 99% Invisible, “A Tiny Show About Design.” Host Roman Mars takes a look each week at a single topic in architecture, product, sound, sport, among many other areas. He’s up to nearly 50 shows by now, each about 10 minutes long. My favorite is Ep. 30, The Blue Yarn, about how a hospital hired a Japanese quality sensei to completely remake how they treat their patients. I referred someone in the agency to this podcast when we were trying to streamline our byzantine workflow.
Out in twitterville, I suggest @UXBooth. In addition to their own articles, they find good content in the user experience world, and not always from the usual sources. For quick hits on design, you can’t do better than ID Magazine’s @IDOnline. Frequent but not overwhelming posts feature products, architecture, graphics, packaging, retail, internet, apps, and photography (although they’ve been oddly dark since December 31. Here’s hoping they haven’t shut down the feed!).
Well, git along now, little dogies, and explore. Post your favorites in the comments or send them to @frandiam or @leoburnettblog. I’ll be happy to send you my WHOLE list of podcasts, blogs and tweets I follow. It’s a wonder I get any work done.
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Fran Diamond is VP, Director of Experience Design at Arc Worldwide/Leo Burnett. You can find her tweeting @frandiam, or read her intermittent musings and photoblog on frandiam.tumblr.com.
Shopping for a Whirlpool appliance has never been easier, thanks to the newly launched Whirlpool Mobile website. As more and more consumers reach for their smartphones to assist their product decision process, mobile visits to whirlpool.com have risen 87%. Designed by Arc Worldwide, Whirlpool Mobile takes the complexity out of researching the right appliance wherever a consumer is. In the store aisle or on the go, with a smartphone in hand, a wealth of information is instantly available.
A stand out among competitors, only Whirlpool Mobile offers a full host of useful features like side-by-side comparison, access to the full catalog of Whirlpool products, video demos, user reviews, buying guides, store locator, use and care guides, and warranty information. Consumers can also share and save product information for future reference.
To further simplify the process, all a consumer has to do to take advantage of Whirlpool Mobile is go to whirlpool.com on their mobile phone.
As the future unfolds, Whirlpool Mobile opens the door to act as a destination for in-store displays, as well as streamlining product purchase, registration, support, and more.
Ok, maybe not Shakespeare, but his 21st century Dutch and Flemish buddies have pre-written your out-of-office emails. Feeling jazzed about leaving the office? Defer the dude who dareth email you whilst your out on vacation to the next best contact. Feeling emo about leaving? Say you’re there in spirit. It’s time to brush up on your Iambic Pentameter and visit Gedichtendag 2012, your go-to source for stock OOO poetry.
Created by LB Brussels, “Out of Office Poetry” promotes the 2012 Dutch and Belgian Reading Foundation’s Poetry Day. Famous Dutch and Flemish poets such as Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin and Joe Roxy were recruited to add a little romance to the typically boring “I’m Gone” notification. So next time you’re out, copy and paste your favorite ryhme or ode from the foundation’s website, courtesy of Leo Burnett.
